TikTok & Instagram Engagement Rate Calculator + Influencer Tier
Calculate engagement rate for Instagram, TikTok, and X with platform-specific formulas. Includes influencer tier classification and benchmarks.
✓ Formula verified: January 2026
Engagement Rate
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Engagement Rate
5.25%
Total Engagements
525
Followers
10,000
Benchmark
▲ High engagement
Influencer Tier
Micro Influencer
What if your followers / subscribers changes? 9000 → 5.83% · 10000 → 5.25% · 11000 → 4.77%
Scenario Comparison
Conservative (5%)
$16,470.09
$6,470.09 interest
Your scenario (7%)
$20,096.61
$10,096.61 interest
Aggressive (10%)
$27,070.41
$17,070.41 interest
High-risk (14%)
$40,224.71
$30,224.71 interest
Best return
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Engagement Rate
Engagement Rate
5.25%
Micro Influencer
Low (0%)Avg (3.5%)High (10%)
Total Engagements525
Followers10,000
High engagement
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